Marcela Gómez is CEO and founding partner of Culture Shift Team, with over 30 years of experience effectively connecting with diverse and continuously changing U.S. demographics, Marcela leads CST’s multicultural marketing and advertising division. Marcela helps clients understand and develop new target markets in the continuous global changing demographics. She has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit and business-to-business clients in industries such as transportation, education, government, banking and finance, wireless, sports, food, health care, and the arts. Her expertise includes the development of marketing, communications and grassroots campaigns, from conception and brand development to production.
A native of Bogotá, Colombia, Marcela graduated from high school in Charlotte, North Carolina, and earned a bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá. Following graduation, Marcela moved to Miami, Florida to work as advertising coordinator with Editorial Unilit and as a member of Expolit’s (Spanish-language Christian literature trade show) leadership team. In 1996 she joined Thomas Nelson Publisher’s Spanish language division in Nashville, Tennessee as a sales representative and later was promoted to marketing director.
Her life as an entrepreneur started in 2002 in Nashville, Tennessee with Hispanic Marketing Group, in 2017 she became founding partner of Culture Shift Team, a business consulting firm and multicultural marketing and advertising agency specialized in helping companies understand the changing demographics and culture in the workplace and marketplace.
In 2020 she relocated to New York City from where she continues to help lead Culture Shift Team as the firm’s CEO and leads the firm’s multicultural marketing and advertising division. She enjoys traveling, films, theater, ballet, opera, the symphony, and long walks in Manhattan. She is the current president of the National Speakers Association New York Chapter, and a member of Duke University’s Innovation Center Acceleration Team
Marcela has a 34-year-old son, Esteban Pedraza, who’s most recent film, “Bogotá Story” premiered at the 80th Venice International Film Festival in 2023.